How to choose the right creator for your brand

Start with your goal

Write down the result you need before choosing a creator. Introducing a brand, explaining a product and commissioning content for your own channels are different jobs. An influencer publishing on their own channel and a UGC creator producing files for a brand may offer different deliverables. One creator can offer both, so read the service description alongside the label.

Compare portfolios against the job

Look beyond the most attractive piece and check whether the creator has worked on similar products. Compare visuals, sound, explanations, product integration and the ability to communicate an idea quickly. A restaurant visit and a recipe tutorial require different preparation and skills.

• Content category, language and style
• Ability to explain and demonstrate a product
• Work that matches your brand's tone
• The creator's role in previous collaborations

Distinguish followers, tiers and reviews

Follower count alone does not guarantee sales. Consider audience fit, content quality and collaboration experience together. On influence.mn, profile approval and collaboration-based tiers describe different things. New Creator means a creator is building a platform review history; less history does not imply poor creative work. Read review counts, comments and the scope of past jobs together.

Compare prices for equivalent deliverables

When prices differ, first check what is included: number and length of videos, publishing channels, revisions, timeline and usage terms. Compare equivalent scopes. Pricing and collaboration requests on influence.mn require a verified Brand account.

Confirm the brief and agreement

Discuss the initial idea, then confirm deliverables, timeline, price and usage terms before work begins. Allow room for the creator's style while identifying the brand's essential information. Align feedback, revisions and approval with the agreed scope.